Wine and spirits company Invivo & Co has appointed Bernard Budel to the team in the newly-created role of Global Sales Director.
Budel will be working with local distributors around the world to grow Invivo’s portfolio of brands – including Graham Norton’s Own Wine and Spirits, Invivo X, Sarah Jessica Parker and Invivo & Co – and building Invivo’s sales team.
New Zealander Budel began his career at Villa Maria Estates where he worked for 11 years both in the domestic and export teams, in addition to holding the European Market Manager position based in the UK.
Budel’s most recent role was Sales Director at Red Bull New Zealand.
“The opportunity for New Zealand companies around the globe is huge,” says Budel. “I am looking forward to working with the great team at Invivo & Co to take more innovative Kiwi products and ideas to the world.”
Invivo & Co has grown by more than 600% since its first equity crowdfunding campaign and is tipped for future growth as the company is set to launch three new wines and spirits over the coming months.
Invivo & Co’s brands can now be found in 17 countries with more in the pipeline.
Invivo Co-founder Tim Lightbourne says the appointment is a positive step for the business, attracting the calibre and talent the likes of Bernard shows what the business has achieved to date.
“Bernard has an extensive background in wine, along with building global brands. With Bernard on board, we are looking forward to working closer with our local and international customers, along with building the global sales team and launching further innovative beverages,” he says.
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