Scapegrace Distilling Co has landed a distribution deal with UK supermarket chain Waitrose.
The partnership will see Waitrose stock Scapegrace’s spirits, including Scapegrace Black Gin, Scapegrace Vodka, and Scapegrace Single Malt ‘DIMENSION VIII’, with the products to be available in more than 200 stores nationwide.
Scapegrace Gold Gin will also be offered online through Waitrose Cellar.
Scapegrace Co-Founder Daniel McLaughlin says it’s one of the most significant opportunities in the brand’s history.
“We’re extremely excited about this partnership which is taking the best of New Zealand distilling to consumers across the UK,” he days.
“Waitrose is known for quality products and is the perfect platform for us to showcase our distinct portfolio of spirits to a discerning audience of UK consumers.”
The deal comes at an exciting time for Scapegrace with the brand set to complete stage two of its $30m distillery project in March.
The distillery is located on the banks of Lake Dunstan in Central Otago and will be the largest in New Zealand.
It will enable Scapegrace to significantly increase production, allowing the brand to meet the growing demand for its uniquely New Zealand products, which are exported to more than 40 countries worldwide.
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