Pure Blonde ULTRA has been named the official beer of the Blues Super Rugby franchise.
Asahi Beverages New Zealand (ABNZ) and the Blues franchise partnered last year, with ABNZ’s Long White RTD brand being the official RTD of 2024.
This year, ABNZ has confirmed a multi-year agreement as the official beer and RTD partner.
In addition to Pure Blonde ULTRA being the official beer, Asahi Beverages’ Brookvale Union will be the official RTD at Blues matches at Eden Park.
Other Asahi brands available at Blues Super Rugby franchise Eden Park events include Asahi Super Dry, BRB, Somersby, Long White and Woodstock.
“We’re really happy to be offering Blues fans a great range of Asahi Beverages at match and are also excited to work with Asahi on further amplifying the at match experience through things like the Pure Blonde West End,” says Blues CEO Andrew Hore.
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