Lion’s Alcohol&Me programme has relaunched its website with an enhanced mobile-led user experience, updated interactive features and new content.
“Alcohol&Me provides Kiwis with trusted information so they can make informed decisions if they choose to drink,” says Alcohol&Me Manager, Jude Walter.
“Education can play a key role in promoting responsible drinking and we know from our research that many Kiwis overestimate their drinking knowledge. Less than one in two people are able to correctly define a standard drink.
“The new mobile-led website will ensure the programme continues to grow and reach more people with science-based information and tools that are practical and engaging.”
Interactive tools on the website include a standard drinks calculator, which lets users adjust the alcohol content and liquid volume of beer, wine or spirits to learn how many standard drinks are in their glass, a blood alcohol simulator to model the effects of drinking on your body and mind, and even lets users test their drink pouring accuracy.
Through four key learning modules, consumers will learn about what’s in their drink, why it matters, and how to make smarter choices.
“NZ Health Survey data shows most Kiwis drink responsibly and consumers are drinking substantially less than a couple of decades ago.,” says Walter.
“Alcohol&Me is not designed to make people feel guilty or tell people not to drink. Alcohol&Me is about helping people to make smarter drinking choices by improving their understanding of how alcohol affects your body and mind.
“We find that 90% of surveyed respondents change their drinking behaviour after completing Alcohol&Me.”
Alcohol&Me is available free of charge at www.alcoholandme.org.nz or as a tailored workplace workshop and has partnered with more than 20 New Zealand businesses to deliver alcohol education to teams across a wide range of industries.
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