New Zealand’s ninth annual Rosé Day is taking place today, February 5th.
Established nine years ago by Sip NZ (now caroha.com), New Zealand Rosé Day is designed to support local producers and raise awareness of premium New Zealand Rosé, which now offers a wide variety of styles, sweetness levels and price points.
New Zealand’s Rosé industry has experienced remarkable success over the years, solidifying its status as the fourth-largest wine export from the country.
In 2022 alone, 4.3 million litres of locally produced Rosé was exported globally, marking a significant increase from 2.4 million litres in 2017 and a modest 0.56 million litres in 2010, according to export statistics from NZ Winegrowers.
Globally, the popularity of Rosé wines is evident. According to the International Organisation of Vine and Wine (OIV), Rosé wines, representing 6-7% of world production at the beginning of the century, have now claimed over 8% of the total wine market.
The wine regions of Northland, Auckland, Hawke’s Bay, Wairarapa, Nelson, Marlborough, North Canterbury and Waitaki all produce notable Rosé in differing styles and hues, with varieties ranging from fresh and fruity to savoury and textural.
Like all New Zealand Rosé, these come in a variety of pink shades but are typically lighter-bodied, drier, paler and more refined than the style consumers may have previously remembered, according to NZ Winegrowers.
Pinot Noir grapes are the mainstay of New Zealand’s Rosé production especially in cooler, southern wine regions like Marlborough and Central Otago.
Caro Jensen, co-founder of New Zealand Rosé Day, emphasises the event’s origins as a platform to raise awareness about the diverse range of New Zealand made Rosé wines.
She encourages wine enthusiasts to “sip New Zealand Rosé as the best way to support local this weekend”.
So promote your Rosé selection in the on- and off-premise today to share your locally-made Rosés with consumers.
The festivities can be followed and shared on social media platforms using the hashtags #nzroséday and #nzrosé.
To see Cameron Douglas MS’ reviews of some stunning Kiwi Rosés, click here.
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