It’s International Sauvignon Blanc today and New Zealand Winegrowers is driving a social media campaign to raise awareness of the day and encourage consumers to celebrate the country’s flagship wine.
New Zealand Sauvignon Blanc is a $1.3 billion-dollar export earner, massively contributing to the success of New Zealand wine overseas, says Chris Yorke, Global Marketing Director at New Zealand Winegrowers.
“If you’re a Sauvignon Blanc fanatic, then we encourage you to join the online conversation and post video clips, photographs and messages that salute New Zealand’s most well-known wine.
“We think New Zealand Sauvignon Blanc is a success story worth celebrating, so on May 5 raise a glass to the wine that put New Zealand on the map.”
Follow the activity on Facebook, Twitter and Instagram by using the hashtags #SauvBlanc and #nzwine.
