Coca-Cola Amatil (CCA) has strengthened its position in the beer and cider category after securing a 28-year distribution deal with Åbro, the global brand owner of Rekorderlig Cider.
CCA will also expand its marketing department to assume full responsibility for the promotion and marketing of the Rekorderlig brand in Australia. CCA will welcome two marketers from Chilli Brands (Australia), with whom CCA previously shared Rekorderlig’s Australian marketing responsibilities.
Rekorderlig cider was first created in 1996 with the purest spring water from Vimmerby, Sweden, where it is still brewed today by Åbro Bryggeri. From its humble Swedish roots, Rekorderlig has become a much-loved, fourth generation family-brewed cider.
Stocked in a wide range of the world’s favourite bars and supermarkets, Rekorderlig continues to launch in new countries while strongly maintaining its proud Swedish heritage.
Chilli Brands brought Rekorderlig to Australia in 2009 and once consumers discovered the brand, there was no stopping its growth.
The unique and delicious Rekorderlig flavours available include Strawberry-Lime, Raspberry-Lime, Elderflower-Lime, Forest Berries, Strawberry-Mango, Watermelon-Strawberry and Passionfruit-Lime.
