International Margarita Day is celebrated every year on February 22, honouring the Margarita – the world’s most popular cocktail*.
Loved and consumed by millions of consumers around the world, this tequila, triple sec and lime cocktail was first created in the 1930s or 1940s.
There are a number of different stories as to who first invented the Margarita – from Carlos “Danny” Herrera who made it in his California restaurant for a famous customer who was allergic to all spirits except tequila; to Margarita Sames, a Dallas “higher class” citizen, who believed she created the drink in her vacation home for her guests in Acapulco, Mexico in 1948.
Frozen margaritas were invented later in the 1970s when a bartender converted a soft serve ice cream unit into a frozen margarita machine.
Nowadays, Margaritas come in a variety of different flavours – sweet, fruity, skinny, sour or spicy, and February 22 is the perfect day to showcase your on-premise Margarita offerings to your customers.
Strawberry, Watermelon Margarita, Pomegranate Margarita or Chilli… just make sure it stands out!
*according to 2022 research by Fentimans.
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