Glenmorangie Highland single malt Scotch whisky has revealed a new global campaign starring cinematic icon, Harrison Ford.
Legendary for his countless movie roles, the Hollywood actor brings his trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton.
Once Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangie’s Highland home, to discover the skill and craftmanship that goes into making each bottle of whisky.
It sees the actor enjoy the authentic Scottish experience — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, deliberately ‘off-script’ style.
Filmed in the north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass.
“Harrison Ford is the real deal: a true global icon, and a genuine whisky lover,” says Caspar MacRae, President & CEO of The Glenmorangie Company.
“It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie.
“He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team.
“Like us, he’s not afraid to laugh at himself — and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.
“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”
Once Upon a Time in Scotland will roll out globally from 28 January 2025, spanning online video, connected TV, out-of-home formats, experiential, PR and social media.
How to catch up with The Shout NZ…
Online, updated daily with its own unique content and breaking news.
Our weekly newsletter – free to your inbox! Subscribe here.
We are also on Facebook and Instagram!
