Friday October 25 is World Champagne Day and one luxury Singapore hotel has unveiled a new visitor experience that’s sure to have global champagne lovers lining up around the block when it officially opens its gates to the public.
On World Champagne Day, 5-star hotel InterContinental Singapore will launch what is believed to be the world’s first ‘Champagne Express Lane’ – a novel hotel drive-thru with a luxurious twist.
Rather than burgers or fries, discerning visitors to the hotel’s Champagne Express Lane can choose from bubbles and fizz, with only world class champagne and caviar on the menu.
From SGD$327 bottles including Adrien Renoir ‘Les Annees’ Solera Grand Cru (SGD$262) 2012 JL Vergnon ‘MSNL’ Blanc de Blancs and Kaluga Queen Caviar (SGD$32) will be on sale to luxury lovers on the go.
Giving fizz fanatics a novel and oh-so-convenient new way to sample Singapore’s largest selection of champagnes, the Champagne Express Lane will open from late-October until the end of the year.
Andreas Kraemer, General Manager at InterContinental Singapore, says: “True luxury can come in any form, and we live up to our promise to offer visitors unique and unexpected moments that spark joy in every way.
Champagne Express Lane
“We recently launched Singapore’s largest Champagne collection, making the hotel the true home of Champagne in Singapore. This Champagne Day, what better way to celebrate than creating something entirely new to wow lovers of luxury.
“With the Champagne Express Lane, we want to marry the elegance and sophistication of our hotel with a concept that’s fun and exciting. It’s a playful twist on luxury that has never been seen before. It offers visitors from near or far a unique moment of indulgence in the most unconventional way.”
Whether you choose to pull up and select a bottle from the carefully curated menu, or opt to order online for fast fizz pick-up, simply sit back and enjoy the personalised service as the hotel’s on-hand butler delivers it direct to your window – complete with a bespoke take-away box.
The Champagne Express Lane opens to celebrate the hotel’s new champagne offering, where visitors can enjoy the largest range in Singapore.
For those looking to extend their champagne experience, as an Official Caveau by The Confrérie du Sabre d’Or, guests visiting the hotel can witness the captivating art of sabrage. Every Thursday evening at The Lobby Lounge, the resident Maître-Sabreur will expertly open champagne bottles with a ceremonial sabre, adding a touch of added flair to your fizz.
