International Beer Day is this Friday! Celebrated annually on the first Friday of August, this global event, which started in 2007 in the United States, takes place on Friday 2nd August this year.
In New Zealand, the day can be enjoyed and celebrated by punters looking to enjoy our country’s rich brewing culture. From bustling pubs to local breweries and bars, a diverse range of brews that celebrate both international favourites and unique Kiwi creations are on offer. International Beer Day serves as an opportunity for Kiwis to explore the burgeoning beer and craft beer scene.
Beyond just enjoying a cold pint, International Beer Day in New Zealand emphasises the importance of community and camaraderie. It’s a chance for beer lovers to connect over their shared passion, appreciate the craftsmanship behind local and global beers, and support New Zealand’s brewing industry.
For many, it’s the perfect occasion to raise a glass to the rich tradition and innovation found in every brew, and get out and support local.
How can on-premise venues make the most of International Beer Day?
Establishments can make the most of International Beer Day by leveraging the event to attract patrons, celebrate the craft beer community, and enhance their brand presence. To maximise the day’s potential, businesses can look to offer curated special beer menus featuring a local craft brews, international favourites, and exclusive limited-edition releases to draw in enthusiasts eager to try unique offerings.
Hosting themed events can create an engaging and educational experience while offering special promotions, discounts, or beer flights can entice customers to explore new flavours and enjoy a celebratory atmosphere.
Businesses can utilise social media to promote their International Beer Day offerings and increase brand awareness of their establishment, while encouraging customers to share their experiences which can help to build community, and a festive ambiance.
By embracing these strategies, establishments can build community engagement, boost sales, and create memorable experiences for beer lovers.
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