Global beverage research company, IWSR Drinks Market Analysis, has announced the appointment of Julie Harris as its new CEO.
The transition comes following Mark Meek’s decision to step back from the CEO role and to take up a non-executive director position within the company.
Julie Harris joins from Comparison Technologies, a leading tech-enabled comparison and customer acquisition platform in the home digital services market, where she has been CEO since 2019.
Prior to this, Harris has held several CEO roles across a number of sectors, including WGSN, the global leader in trend forecasting for the fashion and retail industry.
“I am delighted to be joining the very talented team at IWSR at such an exciting stage in its evolution and to build on the phenomenal growth of the last few years,” says Harris.
“Mark leaves the company in fantastic shape and I look forward to working with our global teams to continue to develop new and exciting products for our valued clients.”
Under Mark Meek’s leadership, IWSR delivered annual revenue growth of 20% and significantly expanded the coverage and functionality of its core database.
The company has also developed a range of new products, including annual strategic consumer sentiment studies on topical issues such as ecommerce, no-and-low alcohol drinks and the impact of Covid-19.
IWSR’s database tracks consumption trends across more than 35,000 brands and in over 160 countries.
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