Khloé Kardashian and Kris Jenner have been enlisted by New Zealand company Free AF to promote its alcohol-free drinks.
Following a successful launch into the US, Free AF – founded by entrepreneur Lisa King – has partnered with the mega-influencers for “Dry January”.
Dry January was started in 2012 by Alcohol Change UK, a charity focused on reducing alcohol harm and in 2024, a quarter of Americans said they completed the challenge.
Khloé, with 304 million Instagram followers, shared a reel earlier this month where she tricked her mother Kris Jenner (with 51.6 million followers) into believing her gin and tonics contained alcohol.
“We partnered with the ultimate duo to prove that non-alcoholic cocktails can bring all the bold flavour and none of the hangovers,” said Free AF on social media.
“With Afterglow, our drinks taste so good, even Kris had to do a double take and ask if there was booze involved. Spoiler: there wasn’t!”
Afterglow is Free AF’s “100% natural secret ingredient” that creates the warmth and magic of a cocktail, without the alcohol.
Free AF launched into the US in mid-2024 and it is stocked in more than 2,800 stores, such as Walmart and Target and online through DoorDash and Amazon.
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