The Shout Magazine (New Zealand)

Lyre’s announced as 2022 Dry July campaign partner

Non-alcoholic spirits brand Lyre’s has been announced as 2022’s Dry July campaign partner.

The annual Dry July campaign challenges Kiwis to go alcohol-free for the month of July to raise funds for New Zealanders affected by cancer.

Throughout the month of July, 10% of all sales from the Lyre’s website will be donated to Dry July NZ Trust, while also supporting the cause with additional activity, events and inspiration across the month.

Lyre’s range of 18 non-alcoholic spirit variants are designed to create 99% of the world’s cocktails, meaning you don’t need to sacrifice premium taste or the social drinking occasion when you choose to go Dry.

From a classic Dry London to Agave to an Absinthe equivalent, Lyre’s gives bartenders and those playing at home the liquids to create their favourite drinks, sans alcohol.

Five ready-to-drink beverages are also available, as well as Classico, which pays homage to Prosecco.

Head to www.dryjuly.co.nz to sign up, and follow the steps to create your personalised profile page where you can receive donations, post updates, and share your profile page.

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