Lyre’s Non-Alcoholic Spirits has won the Best New Spirit or Cocktail Ingredient category at this year’s Tales of the Cocktail Foundation’s Spirited Awards.
The category was awarded to Lyre’s Italian Orange, a red Italian bitter aperitif alternative.
The win marks the first time a non-alcoholic spirit has been recognised since the Spirited Awards’ inception in 2007.
The Spirited Awards celebrate beverage professionals, brands, media, journalists, and establishments across all areas of the cocktail industry.
Recipients for each category are considered by a panel of more than 200 industry experts, including bartenders globally.
“Social inclusion and choice are cornerstone beliefs for Lyre’s, and we are so proud of our team for bringing non-alcoholic moments to Tales of the Cocktail and beyond,” says Joshua Carlos, Senior Vice President, North America – USA, Canada, Mexico for Lyre’s Spirit Co.
“This year’s conference was significant for the global drinks community to celebrate each other fully and offering low and no-alcohol options means better representation at the table.
“The prestigious Spirited Award reinforces that beverage professionals and bartenders are embracing Lyre’s as a non-alcoholic solution. We look forward to continuing to redefine the non-alcoholic spirits category for many years to come.”
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