Halewood International, the owner of the Crabbie’s brand, has appointed Hancock’s Wine, Spirit and Beer Merchants as the new exclusive distributor for New Zealand. Hancock’s will officially be taking over distribution from DB Breweries from June 1st, 2015.
Crabbie’s will continue to be available in the Original Alcoholic Ginger Beer 500ml variant, alongside the Scottish Raspberry Ginger Beer 500ml variant and the recently introduced Zesty Lemon, and Original in the 330ml range.
The Crabbie’s brand dates back to 1801 to Leith in Scotland, and now over 200 years later the Crabbie’s range contains a selection of carefully crafted and deliciously refreshing products, available in over 40 countries.
Crabbie’s first hit the New Zealand shores in early 2011 and has seen fantastic growth thanks to the hard work and expertise of the DB Breweries team.
With both Halewood International and Hancock’s being family owned and run businesses, both companies believe they have found the perfect working partner. Halewood International is delighted to be working with one of New Zealand’s premier Wine, Spirit and Beer companies and believes that this agreement with Crabbie’s represents just the start of an exciting and developing relationship.
Paul Briscoe, Country Controller for Australasia and SE Asia, says “Crabbie’s Original Ginger Beer has become a firm favourite with the New Zealand consumer and we believe that the focus, scale and expertise that Hancock’s have in the New Zealand market will help propel Crabbie’s to even greater heights. I am very excited about working with the Hancock’s team not only on Crabbie’s, but also some exciting options from our extensive portfolio.”
“Hancocks are incredibly excited to acquire the Crabbie’s portfolio, and take this exciting brand to the next level, building on the great work DB Breweries have begun,” says Joe Jakicevich, Managing Director & Owner of Hancocks.
