CGA by NIQ has released its latest Pulse+ report, exploring consumers’ behaviour and visitation to the on-premise over the past month. Here is a snapshot of its findings…
89%
… have been out to eat in bars/restaurants in the past month (+3pp vs November 2023)
48%
… have been out to drink in bars/restaurants in the past month (+3pp vs November 2023)
42%
… of consumers have had a beer in the on-premise in the past month (+3pp vs 12 month average)
28%
… of consumers are going out more often than usual for this time of year
34%
… of consumers are going out less often than usual for this time of year
Looking ahead to 2024…
Wine (#1) and cocktails (#2) are the top drinks categories that consumers are most excited to try / enjoy when eating out in 2024
For more from CGA by NIQ, click here.
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