New Zealand Winegrowers has revealed a new global brand platform, its first brand refresh since 2006.
New Zealand Wine, Altogether Unique highlights the very best of the New Zealand wine industry, forming the foundation pillars of the New Zealand Wine essence of purity, innovation, and care.
New Zealand Winegrowers worked alongside creative agency Many Minds to define its brand essence and create an accompanying new visual identity.
To convey the essence of New Zealand wine, a short storytelling video was created which aims to create an emotional connection to New Zealand wine.
The short clip features Kiwi actor and winemaker Sir Sam Neill, who has been a part of the New Zealand wine story for more than 25 years.
Established in 1993, Neill is the proprietor of Two Paddocks, a family vineyard based in Central Otago, New Zealand.
“This storytelling asset will tell the foundational story of New Zealand wine through the lens of the key pillars of purity, innovation, and care – aspects that make New Zealand wine and the New Zealand wine industry, so unique and special,” says Charlotte Read, General Manager Marketing, New Zealand Winegrowers.
“With global activity returning to ‘normal’, it’s more competitive than ever to have voice of the New Zealand Wine brand heard, and a clear premium brand message is essential.
“Creating a compelling brand positioning for New Zealand Wine is important as we seek to engage and motivate evolving wine drinking audiences.”
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