New Zealand Winegrowers has welcomed Catherine Wansink on a part-time secondment, as Australia Market Consultant.
Wansink currently holds the position of Commercial Business Advisor at New Zealand Trade and Enterprise (NZTE) and supports the growth of New Zealand exporters, largely in the premium beverages space.
”With Australia being the third largest export market for New Zealand wine and arguably one of the toughest to operate in, we’re eager to ‘turn up the noise’ on New Zealand wine over the Tasman,” says Charlotte Read, General Manager Marketing New Zealand Winegrowers.
“Our goal is to reinforce the premium positioning of our wines, and further support New Zealand wineries already there, and those who may wish to have a presence in the future.”
Read says Wansink’s extensive experience in the wine industry on both sides of the Tasman is valuable for supporting New Zealand wineries in navigating the challenges of operating in the Australia market.
“We feel very fortunate that NZTE are formally supporting NZW to achieve our goals to protect and enhance the premium reputation of New Zealand wines in the Australia market.”
During her secondment, Wansink will focus her efforts on sharing the latest New Zealand wine stories and the new ‘Altogether Unique’ brand platform, connecting with those that can amplify this story and bring it to life through targeted in market activations.
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