ProWein 2025, which took place from March 16-18, sent out a clear signal for innovation, vision and future-proofness in challenging times for the worldwide wine and spirits sector.
The fair highlighted future prospects, providing impetus, setting trends and facilitating numerous successful business deals.
A total of around 4,200 exhibitors from 65 nations presented their wines and spirits in 11 exhibition halls.
All relevant wine regions were represented with their major market leaders and despite the tense market situation, the quality of the event remained at a high level, says Chief Operating Officer of Messe Düsseldorf, Marius Berlemann.
“In difficult sales times, ProWein shows it is the industry’s go-to trade fair where producers can successfully plan their business year.
“ProWein’s long-standing international profile and expertise is impressive proof of this and underpins its outstanding position in the highly competitive global trade fair market.”
About 42,000 key professionals from 128 countries travelled to Düsseldorf to follow the latest developments in the industry, meet important exhibitors and forge valuable business relationships.
Almost half the top buyers from food retail, specialist and online retail and the restaurant/catering trade came from Germany, one of the most important import markets.
However, ProWein is also a magnet for international, high-purchasing trade visitors from the central European sales markets Benelux, Great Britain and Scandinavia.
Decision-makers and buyers with purchasing power travelled from the USA, Japan, South Korea and China. Branch experts showed great interest in German wines, but also in the entire international range. They gave ProWein top marks, with 94% rating their visit to the trade fair as successful.
Innovations in the spirits industry
The two exhibition halls ProSpirits and “same but different” were a highlight.
Around 500 exhibitors from 53 countries presented a wide range of spirits here – from established whisky, gin, rum and tequila brands to unusual spirits creations from smaller producers.
The wide range of spirits on offer, which was very international, created new momentum and provided valuable impetus for the industry.
Innovations, trends and networking
The world economic forum of the wine and spirits industry in Düsseldorf already kicked off on the eve of ProWein with Meininger’s Wine Conference.
At the trade fair itself, a compact supporting programme complemented the comprehensive ranges of international exhibitors.
One new format was the ProWein Business Forum which covered key topics such as sustainability, digitalisation and the future of wine consumption.
Experts and thought leaders in the industry discussed current challenges and opportunities over all three days of the fair, providing visitors with insights into how to shape the future of the industry.
ProWein worldwide
ProWein not only offers the industry exclusive impulses in Düsseldorf in March.
With the satellite events in Tokyo (15 to 17 April 2025), Hong Kong (14 to 16 May), Sao Paulo (30 September to 2 October), Mumbai (31 October to 1 November), Shanghai (12 to 14 November) and Singapore (21 to 24 April 2026), it also takes the industry to important future markets.
Information on the overseas trade fairs can be found at www.prowein-world.com.
The next ProWein Düsseldorf will be held from 15 to 17 March 2026.
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