This prestigious competition provides brewers with the rare opportunity to showcase their products and gain exposure in New World supermarkets across the nation.
The winning entries will be sold in 140 New World stores and will receive extensive promotional support to help boost brand visibility and sales. The Chair of Judges, Michael Donaldson, emphasises the consumer-focused nature of the competition.
With 25 coveted spots in the winner’s lineup, an expert panel of 34 independent judges will taste and score each entry, evaluating them on technical excellence, balance, and—most importantly—drinkability.
This year, we’re introducing an exciting new category for the “weird and wonderful”—a celebration of brews that embrace unexpected or unconventional ingredients, offering an element of surprise, creativity, or innovation. It’s your chance to step outside the traditional and dazzle the judges with something truly unique.
Entries are open to brewers from Aotearoa and beyond. Whether you’re an established brand or a newcomer, you’re encouraged to enter as long as your products meet supermarket compliance standards and minimum stock levels for each category. And you don’t have to be an existing New World or Foodstuffs supplier to participate. We welcome everyone to join the fun and compete for a chance to shine in New World supermarkets nationwide!
Visit www.newworld.co.nz/nwbca to submit your entries and get in on the action!