The 2018 New Zealand Whisk(e)y Awards, ‘The Drammys’, sponsored by Super Liquor saw more than 110 entries in its inaugural year.
The awards were specifically developed to showcase the best whiskies from around the world that are currently on offer within the New Zealand retail market.
Falling into nine categories, all whiskies were tasted and rated by an expert judging panel from the industry, including The Shout NZ spirits writer, Tash McGill.
The award-winning Whiskies will feature in an extensive national marketing campaign to increase consumer awareness in selected Super Liquor stores from November. Suppliers will have the opportunity to include medal stickers on their award winning brands.
The categories for the awards included:
- Scotland Blended
- Scotland Single Malt
- Scotland Origin Aged 8-15 years
- Scotland Origin Aged 15+ Years
- Scotland Peated
- International Whisk(e)y Aged
- International Whisk(e)y Ireland
- International Whisk(e)y USA
- International Whisk(e)y World
The inaugural The Drammys New Zealand Whisk(e)y Awards Celebration will be held in October 2018 in Auckland, register your interest by emailing: whiskyawards@superliquor.co.nz.
“After the huge success of this first year of The Drammys, with the range of whiskies judged and medals awarded, we are excited to see the growth of this category in the New Zealand market.,” says Bryan Cherry, Marketing and Merchandising Manager for Super Liquor Holdings.
