A new report from brand valuation consultancy, Brand Finance, has revealed that one company owns all of the top four most valuable wine and Champagne brands in 2024.
Luxury goods company LVMH (Louis Vuitton Moët Hennessy) took the top spot with Moët & Chandon, valued at USD1.4 billion.
Second, third and fourth place were also taken by brands owned by LVMH: Chandon (brand value down 1% to $1bn), Veuve Clicquot (brand value up 2% to $959.2m), and Dom Pérignon (brand value up 7% to $799.8m) all rose one ranking.
The report analyses 5,000 of the biggest brands across different industries to rank those according to brand value and strength. Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market, according to thedrinksbusiness.com.
Chinese brand Changyu dropped from second to fifth place but took out the highest Brand Strength Index (BSI) rating in the ranking.
Brand Finance’s research, focused on Changyu’s primary market in China, found it excelled in familiarity and consideration metrics; however, the research also revealed a decline in stakeholders’ perceptions of Changyu’s price premium.
The decline in price premium perceptions is likely due to the growing number of wine brands entering the Chinese market, challenging Changyu’s market presence. This, coupled with poor financial performance over the past year, has contributed to Changyu’s brand value decline.
Australian brand Penfolds (brand value up by 2% to USD 675 million) has the second highest Brand Strength Index score in the ranking with a score of 79.3 out of 100 and AA+ brand strength rating.
The 10 most valuable wine brands in the world, according to Brand Finance, are:
Moët & Chandon ($1.4bn)
Chandon ($1bn)
Veuve Clicquot ($1bn)
Dom Pérignon ($0.8bn)
Changyu ($0.7bn)
Penfolds ($0.7bn)
Yellow Tail ($0.6bn)
Beringer ($0.5bn)
Jacob’s Creek ($0.3bn)
Lindeman’s ($0.3bn)
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